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The Service Startup: Design Thinking gets Lean, by Tenny Pinheiro
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A practical guide to integrate Service Design Thinking and Lean Startup in the service era.
“Pinheiro will inspire you to think differently about business, design, education, and — perhaps most importantly — the way you work every day.”
- Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business
“In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding �the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. �The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results.�This is a must read for anyone in the global innovation economy.”
- Rick Rasmussen, NestGSV. International Business development.
This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services.
In the first part, Tenny explores the reasons why startups need to move away from the “make and sell” industrial logic we’ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember” users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift.
In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean’s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design.
At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it.�
- Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design.
“I'll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what's lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he's taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services — how they're perceived, experienced, and remembered — as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I'd recommend to anyone whose work affects other people.
- Chad Thornton, Experience Designer, Airbnb”
- Sales Rank: #854974 in Books
- Published on: 2014-05-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .56" w x 6.00" l, .72 pounds
- Binding: Paperback
- 220 pages
About the Author
Tenny Pinheiro lives in San Francisco, CA. He is the author of four books on Design Thinking and Service Design. He was the founder and, during 5 years, the CEO at the Latam studio of Live|Work, the British pioneer Service Design agency. He is a permanent columnist at the influential American design blog Core77 and is considered a top global leader and influencer in the fields of Service Design, Service Innovation and Design Thinking. He is a pioneer worldwide on designing bridges to integrate agile entrepreneurship and Service Design, work and research that culminated in his game-changing book The Service Startup :: Design Thinking gets Lean.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Excellent treatment of the topic
By Tim
i really enjoyed the comparisons and differences between other works like the lean startup, business model canvas, the service blueprint, etc. i put the first workbook to work immediately and was impressed with the depth you can (un)cover with 4 simple questions spanning past, present and future.
5 of 5 people found the following review helpful.
Enlightening
By Glauco Tabet Lima
Put aside the illogical make and sell routine and delve into the co creation world. If an entrepreneur wants to change the logic of the market he is about to enter in a disruptive and value generating fashion, he has to use this knowledge! Wonderful reading!
4 of 4 people found the following review helpful.
A logical and clear way to merge service design and lean startup
By Silvia Leticia Lara Pahins
I confess that I was on the team of those who try to merge DT with lean startup, even bumping into the problem of only transpose tools. But you put things in a very clear, logical and applicable way. Contextualization in the first chapters prepares the reader from any background that comes next (even designers ...) I like it!
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